Implement Your Holiday Art Sales Strategy
In recent posts I’ve been advising you on how to determine what kind of art sales you want to make this holiday season and how to market those art products. You may have lists and plans all written out—but it’s time to take it down to the granular level and really nail down—and implement—your holiday art sales strategy.
1. Get Writing!
I certainly hope that trying to get press about your holiday offerings is part of your marketing plan. Well, today’s the day to actually hit the keyboard and craft your media pitch—and then send it off to the media outlets you’ve identified! Remember to show an understanding of the media outlet or publication that you’re writing to and to keep it brief. You could add a few high quality photos to the email to show them that you have juicy visuals to add to the story.
If you have an email subscriber list, you’ll definitely want to send them emails about your holiday art sales. In fact, pitching your holiday art offerings to this group has a good chance of success, since they have expressed an interest in hearing from you by signing up for your email list.
Sit down and craft about three or four emails that you’ll send over the course of the holiday season. Look at your calendar and decide when to send these emails. Don’t worry for a second that you’ll be bothering them—they can always unsubscribe or choose not to open the emails, but you want to remind them again and again during the holiday shopping season that you are a great source of holiday gifts! Create your drafts of these emails (include photos of your work) and schedule the emails for delivery on your targeted dates.
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2. Get Social
You’ve probably already determined that you want to promote your holiday art sales on social media. Now is the time to write those posts and take or find the photos that will be part of the posts!
If you work with a scheduling tool like Tailwind you can create and schedule the drafts now, but take heart if you don’t use a scheduler: You can create drafts of what you’ll say, hashtags you’ll use, and the photos that will be part of the posts in a Google Doc or a Microsoft Word document. Put reminders on your phone of when the posts should go live. When it’s time to post, you’ll simply copy the text and hashtags, insert the photos, and post! It’s a gift to yourself to do the thinking and writing ahead of time.
Consider creating videos where you talk about your holiday art offerings. Hold your art, show it in detail, and talk about why it makes a great gift. There is nothing more compelling than hearing an artist speak about their work—it creates a better understanding of the art’s value.
Schedule a flurry of posts about your holiday art sales, not just one. Our followers don’t see every post that we make, so don’t be afraid to post about this several times a week.
3. Try Pinterest
Pinterest is an enormous search engine that is very visual. If you already have a Pinterest strategy, be sure to create gorgeous pins for your holiday art offerings and use tags that will result in hits from holiday gift shoppers. Even if they get to your website and don’t make a purchase, they may join your email list or bookmark you for future reference!
Get All Your Ducks in a Row
Your holiday art sales strategy is being put into motion. Make sure that you are ahead of the game. Ensure that you have packaging and shipping materials on hand. Write your marketing messages and prepare to send them into the world. Start the ball rolling and make those sales!
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I wish you great success with your holiday art sales. Remember that learning to sell our art—just like learning to make our art—takes time and some trial and error. Keep the long game in mind as you go out there and sell with confidence!