Artists and Collectors, Read This Before a Commission
If you’re considering commissioning an artwork from an artist, or if you’re an artist who’s considering taking commissions, I have some pointers that will help ensure that the process goes smoothly and is mutually beneficial. Commissions can be a lot of fun, and they result in bespoke artworks that are totally unique.
Heads Up: Both Sides are Anxious
Artist, keep in mind that your commissioning client is taking a leap of faith. They may never have done this before, and they are likely doing some hand wringing as they make this investment. Furthermore, some people commission art as a gift, so there can be the added worry about how the gift will be received.
And if you’re commissioning the artwork, bear in mind that the artist is anxious to please you and hoping that this will be a well-received artwork that may lead to referrals. The artist is used to working under their own art direction, so please know that taking direction from you requires flexibility on their part.
Protect Yourself & Each Other
A contract will protect both the artist and the art buyer. If you can’t find a consignment contract, you can create your own. It’s important that both parties use this contract to formally agree on things like:
The price and the payment schedule (usually 50% up front establishes good faith and gives the artist some cash flow for supplies).
The exact nature of the artwork
Can either party “walk away” before the project is completed? If so, what are the requirements for that?
What will the timeline look like? Establish key dates, from deposit to delivery.
If questions come up during the project, the contract should be detailed enough that the parties can say, “Let’s see what the contract says” to resolve the matter.
Create a Shared Vision
If you’re planning to commission a painting, select an artist whose style you like, and don’t ask them to deviate far from it. This will spare you disappointment. An abstract artist may not be the right choice for a pet portrait, for example. The easiest way to communicate your desires is to show the artist the artwork from their portfolio that is closest to what you have in mind and then explain how your artwork will differ. Will it be different colors? What size do you have in mind?
Artists who are exploring a commission with their client need to be sure that they understand the client’s vision and that it fits with their art practice. If you feel that the artwork will be too much of a departure from your style, do yourself and the client a favor by refusing the commission. Perhaps you can refer the client to a fellow artist who is a better fit.
Sketches and color swatches can be helpful in making sure that the artist and the client are on the same page before the project gets underway.
Have a Love Fest
If you commission a painting and are happy with the results, show the artist your appreciation by providing them a testimonial quote, posting about it on social media and tagging the artist, and referring others to the artist.
Artist, you can show your appreciation for your client by delivering the piece on time and adding in some “goodies” such as a Certificate of Authenticity, business cards, a thank you note, and more. Ending this transaction on a positive note is key to the “taste” that you leave in the client’s mouth. You want that taste to be a sweet one!
Are you thinking of commissioning a painting, or are you an artist who’s thinking about taking commissions? Be sure to order my guide; “Simple Tips to Commission Custom Artwork”
Caryl